Mike Leach Creative worked with Boox Accountants and Liquid Friday to create a campaign website and marketing collateral around the IR35 legislation that came into effect in April 2017.

We formulated the brand followed by the campaign website. The website was a series of landing pages that were created to support paid search and web banner advertising. Initially the site featured a countdown timer counting down to the 5th April deadline when the legislation came into effect. The site has now changed into an information portal around IR35 with a view to generating leads for Boox and Liquid Friday.