This is a specially designed campaign website for Going Public. We suggested that the main emphasis for this project was to be stories of how Going Public have changed lives. We felt it was important for people to hear first hand how the money they give makes a difference and then to make giving as easy as possible. The layout we put forward therefore emphasised the point be having a slider full of stories with the online giving form alongside. To keep a strong message we also recommended that this should be a stand alone micro-site for GP, enabling the massage to be clear and everything on the page pointing to the donation form.

We arranged the photo-shoot for the stories on the site so we could control the overall aesthetic and keep a string branding presence. All aspects of the site therefore tie in and give brand consistency. The site also links up with an email auto-responder system and the giving handled by PayPal.