A campaign website for feba’s send a radio campaign.
This website was put together in conjunction with 3 Consult for Feba’s Send a Radio campaign. The website is built using the Adobe Business Catalyst framework with integrated features like e-commerce for donations and the email campaign builder. Mike Leach Creative designed and built the templates for the site which also include a flash film from Dan Harris, incorporated into the homepage template. The key to this site was simplicity with all elements on the page leading to a user donating to the campaign. Whilst only online for a number of months due to the short campaign time assigned to it, the website out performed all expectations in the donations generated.
In July 2010, this website featured in Adobe Business Catalyst’s top 3 sites of the month.
See also the postcard MLC designed to advertise the campaign.
